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Privacy Policy

Privacy Policy


Privacy Policy

Last Updated: November 6, 2024

This property is owned by an affiliate of The Wolff Company, LLC, a multifamily-focused real estate investment firm. The Wolff Company and its parents, subsidiaries, and affiliates (collectively, “Wolff,” us,” “we,” or “our”) respect the privacy of your information. This Privacy Policy (“Privacy Policy”) describes how we may collect, use, and share your personal information (1) in connection with this website and any other websites, mobile applications, and platforms we own and operate that link to this Privacy Policy (collectively, the “Website”), (2) when you visit or are a tenant of one of our properties (each, a “Property”), and (3) our related online and offline services, events, social media pages, and email and other electronic communications (collectively, and together with the Website and Property, the “Services”), and the choices you have with respect to your personal information.

Wolff reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Services, or other means as may be required by applicable law. In all cases, your continued use of the Services following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.

This Privacy Policy covers the following topics:

COLLECTION OF PERSONAL INFORMATION

USE OF PERSONAL INFORMATION

DISCLOSURE OF PERSONAL INFORMATION

CHOICES ABOUT YOUR PERSONAL INFORMATION

SECURITY OF PERSONAL INFORMATION

OTHER SITES AND SERVICES

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

CHILDREN’S PRIVACY

ADDITIONAL NOTICE TO RESIDENTS OF APPLICABLE U.S. STATES

CONTACTING US

 

COLLECTION OF PERSONAL INFORMATION

Personal Information You Provide To Us. Personal information you provide to us through the Services or otherwise may include the following categories. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

  • Contact Information, such as first and last name, email address, phone number, mailing address, and social media handle.
  • Marketing Preferences, such as your preferences for receiving communications about our properties, services, and events.
  • Rental Application Information, such as government issued identifiers (e.g., social security and driver’s license numbers), renter’s insurance information, sex/gender, age, marital status, military or veteran status, education information, occupation and employment status and history, and the contact information described above.
  • Account Information, such as your log-in details to your Applicant Account or Resident Services Account, information that you store in your account, maintenance requests or other services requested through your account, marketing or communications preferences, and other details about your use of the Services.
  • Financial Information, such as bank account number, credit or debit card number, or financial account details submitted with a rental applicant or rental payment.
  • Chatbot Communications, recorded by us and our service providers to provide you with requested services and for training and quality assurance purposes.
  • Survey Responses, such as the information you provide in response to our surveys, questionnaires, or contests.
  • Communications, such as the information associated with your requests or inquiries, including for support, assistance, maintenance, or other transactions, and any feedback you provide when you communicate with us.  Your communications may be recorded by us and our service providers to provide you with the requested services and for marketing, training, and quality assurance purposes.

Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services, or otherwise to us.

Personal Information Automatically Collected. Wolff, our service providers, and our advertising partners may automatically log information about you, your computer, or mobile device, and your activity over time on our Services and other sites and online services. Personal information that may be automatically collected includes:

  • Device Information, such as your computer or mobile device operating system type and version number, wireless carrier, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, general location information such as city, state or geographic area; and
  • Online Activity Information, such as information about your use of and actions on the Services, such as the website you visited before browsing to our Services, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, such as:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
  • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
  • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.

Personal Information Collected On Property or Offline. Wolff collects personal information when you visit or reside at one of our properties (e.g., utilization of Property amenities and data collected via video surveillance in public areas on our properties, smart key systems, and maintenance and package delivery requests/notifications) when you call or text customer service, and when you otherwise engage with us offline.

Personal Information Obtained from Third Parties. Wolff may receive personal information from third parties, such as our service providers, advertising partners, data analytics partners, operating systems and platforms, social media platforms, event sponsors, publicly available sources, or data providers. We may merge or combine such personal information with the personal information we collect from you directly or automatically.

Referrals. Users of our Services may have the opportunity to refer contacts and share their contact information, and otherwise submit personal information about other individuals to us (e.g., on a rental application). Please do not provide us with someone’s contact information unless you have their permission to do so.

USE OF PERSONAL INFORMATION

Wolff’s primary purpose in collecting personal information is to provide the Services that you request. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

To Provide the Services. We may use personal information to provide our Services and operate our business. For example, we use personal information to:

  • process your transactions, such as rental applications, deposit and rent payments, and to provide products and services;
  • establish, manage, monitor, and maintain your Applicant or Resident Services account;
  • improve and personalize your experience on or with the Services;
  • verify your identity or determine your eligibility for program and service offers and promotions;
  • communicate with you, including providing notices about your account or transaction and responding to any of your requests, feedback, or questions;
  • provide any contests, surveys, sweepstakes, or other promotions you participate in;
  • provide maintenance and support; and
  • fulfill any other purpose for which you provide personal information.

 

Research and Development. We use personal information for research and development purposes, including to study and improve the Services and our business, understand and analyze the usage trends and preferences of our users and residents, and develop new features, functionality, products, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.

Artificial Intelligence. We may use artificial intelligence (AI) to enhance or help us provide the Services. For example, we may use AI tools to provide quicker, more efficient responses to your customer service requests. When you interact with those tools, your personal information may be used to provide you with a response or to otherwise provide the output or feature for which AI is being used. AI is not used to determine the provision or denial of housing or to make other legal or similarly significant decisions.

Direct Marketing. We may send you Wolff-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “CHOICES ABOUT YOUR PERSONAL INFORMATION” section.

Interest-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our properties and services. These companies may use cookies and similar technologies to collect information about you (including the online activity information and device information described above in the section called “Personal Information Automatically Collected”) over time across our Services and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “CHOICES ABOUT YOUR PERSONAL INFORMATION” section.

Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, emergency services, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Services and the Property, and our business, databases, and other technology assets; (b) protect our, your, or others’ rights, property, privacy, safety (including for accidents and medical and other emergencies on the Property; and for making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern your rental agreement or the Services; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

With Your Consent. We will use or disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.

DISCLOSURE OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, Wolff may share your personal information with the following entities or persons:

Related Companies. We may share your personal information with our parent, affiliates, subsidiaries, and other related companies.

Service Providers. We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of our business. For example, we work with service providers that help us perform property management services, application screening services, website hosting, maintenance services, database management, analytics, fraud protection, marketing, customer relationship management, and rental payment and debt collection services, and to offer on-Property amenities and services, and other purposes.

Advertising Partners. We may also share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Services for the purposes described in the “Interest-Based Advertising” section above.

Sweepstakes and Joint Marketing Partners. We may also share your personal information with other partners in order to provide you with content, on-Property amenities and services, and other features through the Services, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a sweepstakes, we may share the personal information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.

Other Tenants. We may provide functionality that enables you to disclose personal information to other users of the Services. For instance, within the tenant portal you may be able to maintain a user profile with information about yourself that you can make available to other tenants of the property. You may also be able to submit content to the tenant portal or Services (such as comments, questions, stories, reviews, surveys, blogs, photos, and videos), and we will identify you by displaying information such as your name, username, social media handle, or a link to your user profile along with the content you submit. We do not control how other users or third parties use any personal information that you make available to other tenants.

Professional Advisors. We may share personal information with persons, companies, or professional firms providing Wolff with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters to the extent such information is necessary to provide the services to Wolff.

Authorities and Others for Compliance, Fraud Prevention, and Safety. We may disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “Compliance, Fraud Prevention, and Safety.”

Business Transaction Participants. We may disclose personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).

CHOICES ABOUT YOUR PERSONAL INFORMATION

You can make the following choices regarding your personal information:

Review and Request Changes to Your Personal Information. We rely on you to update and correct the personal information contained in your account. Note that we may keep historical information in our backup files as permitted by law. If the Services do not permit you to update or correct certain personal information, please submit a request to us using the contact information listed in the account portal or at the end of this Privacy Policy.

Marketing Emails. You may opt-out of marketing-related emails by clicking the “unsubscribe” link at the bottom of the email or by contacting us as described below. You may still receive service-related communications, such as those about your account, to fulfill transactions that you have requested, or deliver notifications directly to you through the Services.

Text Messages. We may offer communications via text messages sent by Wolff or any of our service providers, such as for account-related, customer service, or marketing purposes. To stop receiving text messages from us, reply STOP to any text message you receive from us. Note that we may send you a message to confirm receipt of your STOP request.

Cookies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and our Website may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.

Analytics. The Website uses Google Analytics, among other analytics providers, to help us analyze how the Website is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.

Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track. Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Services currently do not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

SECURITY OF PERSONAL INFORMATION

No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.

OTHER SITES AND SERVICES

The Services may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Wolff is based in the United States, and we have service providers in the United States and potentially other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.

CHILDREN’S PRIVACY

The Website is not intended for use by anyone under the age of 18, and we do not knowingly collect personal information from children under 18.

ADDITIONAL NOTICE TO RESIDENTS OF APPLICABLE U.S. STATES

This section applies to residents of certain U.S. states, specifically California, Colorado, Oregon, and Texas, where local law requires us to provide additional information about our processing activities. This section supplements the information contained elsewhere in our Privacy Policy. For purposes of this section, the term “personal information” means “personal information” or “personal data” as such terms are defined under applicable U.S. state privacy law but does not include information exempted from the scope of such laws.

Collection and Use of Personal Information. The list below summarizes the personal information we collect, or have collected in the 12 months preceding the “Last Updated” date of the Privacy Policy, by reference to the categories specified under certain of the U.S. state privacy laws. Examples in the list refer to the types of personal information described above under the section titled “COLLECTION OF PERSONAL INFORMATION.” That section also describes the sources from which we may collect these categories of personal information.

  • Identifiers, such as contact information and identifiers contained in rental application information, chatbot, survey responses, and other communications.
  • Customer Records, such as contact information, rental application information, account information, marketing preferences, financial information, survey responses, chatbot and other communications.
  • Protected Classifications, such as rental application information, account information, and survey responses.
  • Commercial Information, such as account information, marketing preferences, survey responses, and chatbot and other communications.
  • Internet or Network Activity, such as online activity information and device information.
  • Geolocation Data, such as general geolocation collected via IP address.
  • Audio, Electronic, Visual, or Similar Information, such as the information described above under “Personal Information Collected On Property or Offline.”
  • Professional or Employment-Related Information, such as rental application information, survey responses, and communications.
  • Inferences, such as inferences drawn from the personal information identified above to create a profile reflecting your preferences, characteristics, behavior.
  • Sensitive Information, such as the “protected classifications” information listed above in connection with your rental application and your account log-in information for your Applicant Account or Resident Services Account. This information may be classified as “sensitive” under applicable U.S. state privacy laws. We do not use or disclose this information for any purpose other than for what would reasonably be expected in connection with providing the Services, for detecting security incidents, fraud and other illegal actions, or for short term transient use. We do not sell (as such term is defined under applicable U.S. state privacy law) this information, and we do not process or otherwise share it for the purpose of targeted advertising.  

The purposes, including the specific business or commercial purposes, for which we collect and use these categories of personal information are described above under the section titled “USE OF PERSONAL INFORMATION.”

De-identified Information. We may at times receive, or process personal information to create, de-identified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household. Where we maintain de-identified data, we will maintain and use the data in de-identified form and not attempt to reidentify the data except as required or permitted by law.

Disclosures, “Sales,” and “Sharing/Targeted Advertising.” Each of the categories of personal information described above is disclosed, or may have been disclosed in the 12 months preceding the “Last Updated” date of this Privacy Policy, to operate our business or for another business purpose as described in this Privacy Policy or at the time of collection to the parties identified in the section titled “DISCLOSURE OF PERSONAL INFORMATION.”

In some cases, when we disclose personal information to our joint marketing or advertising partners, applicable U.S. state privacy laws call this “selling” personal information, “sharing” personal information, or disclosing it for purposes of “targeted advertising.” These laws define a “sale” of personal information to mean, for example, when a business sells, rents, releases, discloses, disseminates, makes available, transfers, or otherwise communicates orally, in writing, or by electronic or other means, a resident’s personal information to a third party for monetary or other valuable consideration. When personal information is disclosed and used for purposes of cross-context behavioral advertising or targeted advertising (whether or not for monetary or other valuable consideration), it qualifies as “sharing” or using for purposes of “targeted advertising.”

In the prior 12 months since the “Last Updated” date of this Privacy Policy, we have “sold,” “shared” or used for “targeted advertising,” and may continue to sell or share/use for targeted advertising purposes, Identifiers (such as your name, email address, and other contact information), Commercial Information (such as survey responses), Internet or Network Activity, and Inferences to the following third parties: joint marketing partners and advertising partners. We engage in such processing activities for purposes of advertising our Properties and Services (including tracking the success of our advertising campaigns) and related third-party services available to our tenants (including for the purpose of “interest-based advertising” as described in this Privacy Policy), identifying new tenants or potential tenants, and measuring activity on the Services, and the other purposes described above under the section titled “USE OF PERSONAL INFORMATION.” Where we engage in such processing activities, residents of applicable states have the right to opt out as described more fully below.

Retention of Personal Information. We will retain each of the categories of personal information listed above for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Privacy Rights. Depending on your residency, in addition to the choices described elsewhere in this Privacy Policy, you may have some or all of the rights listed below. These rights are not absolute, and, in certain cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.

How to Exercise Your Privacy Rights. You may request to exercise the privacy rights described above as follows:

  • Requests to know, access & portability, delete, or correct. Please submit these requests by using our interactive webform available by clicking here: Wolff Privacy Request, emailing [email protected] (with “Privacy Request” in the subject line), or calling us toll-free at 1-800-505-1381.

 

  • Requests to opt-out of sales, sharing, or targeted advertising. To opt-out of sales, sharing, or targeted advertising as it relates to the use of cookies and other tracking technologies on our Website, please click on the “Your Privacy Choices” link at the bottom of the Website and modify your cookie preferences. Where applicable law requires, the Website also recognizes the Global Privacy Control (GPC) signal. Note that due to technological limitations, if you visit our Website from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to this Website to select your preferences and/or rebroadcast the GPC signal.

 

To opt-out of other sales, sharing, or targeting advertising, we need to collect some identifying information. Please complete the interactive webform available by clicking here: Wolff Privacy Request.

We reserve the right to confirm your residence to process your requests and, as required by law, we may need to confirm your identity to process certain requests. This is a security measure to, for example, ensure we do not disclose personal information to any person who is not entitled to receive it. The verification process may vary depending on how you submit your request. We may also contact you to ask you for further information in relation to your request to speed up our response. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is unfounded, repetitive, or excessive.

Authorized Agents. Where permitted by applicable privacy law, you may designate an authorized agent to make a request on your behalf. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify your request, including evidence of valid permission for the authorized agent to act on your behalf. Authorized agents may submit request through the same methods designated above.

Appealing Privacy Rights Decisions. Depending on your state of residency, you may be able to appeal a decision we have made in connection with a request you submit to us to exercise one of your privacy rights under applicable state privacy law. All appeal requests should be submitted by emailing us as provided at the end of this Privacy Policy with “Privacy Rights Appeal” in the subject line. If you have concerns about the results of your appeal, depending on your state of residency, you have the ability to contact the Attorney General in your state.

Additional Information for California Residents. To the extent we collect sensitive personal information, we only use or disclose it for purposes permitted under California privacy laws (e.g., to perform the Services, detect security incidences and prevent fraud, and to verify and maintain the quality of the Services). We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.

We do not knowingly “sell” or “share” the personal information of California residents under 16 years of age.

If you direct us not to “sell” or “share” your personal information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.

Additional Information for Nevada Residents. Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy.

CONTACTING US

If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at [email protected].